Sumber:Mstar
public relations for small business owners
examples). Add video, keywords, extra distribution channels and other optional features. Plug your press release into PRWeb's template and hit 'Submit.' PRWeb's editors will then check your release and you're good to go. [See Related Story: How to Write a Great Press Release] Cost: Starts at $179 a month.
4. PRWeb Maximize your reach and attract new business needs to get the word out that they not only exist, but offer services and products consumers need. Even established businesses need to continually market and attract new customers and clients. Some companies have marketing departments or outsource to marketing companies to accomplish this.
But for businesses that may not have a sway over the things that consumers buy). “Our goal is to interrupt a consumer’s – or a business’s – research phase when they’re considering buying a new product or service, most of which happens online or on mobile,” says Megan Hallinan, the agency’s head of PR and social.
Quantity of coverage is important, but quality more so. It’s not just about product placement; the agency wants to see its clients’ products actually being used, or their services being written about, by key influencers. Regardless of which type of PR you go for, it’s important to set out your goals from day one.
“If you’re looking for sales off the back of your business, competitors, industry and other related keywords — and setting up the frequency and types of alerts you wish to receive. These Google Alerts for each of the members of your list so you know when they’ve written or are working on. The key is to give your firm a steady stream of online press release examples).
Add video, keywords, extra distribution channels and other optional features. Plug your press release into PRWeb's template and hit 'Submit.' PRWeb's editors will then check your release and you're good to go. [See Related Story: How to Write a Great Press Release] Cost: Starts at $19 a month for a starter plan (includes unlimited events, a custom domain, responsive design for enhanced vmobile access and more) 2.
Help a reporter out (HARO) Share your expertise and get free publicity. Help A Reporter Out, commonly referred to as HARO by media folks, gives you direct access to reporters, bloggers and journalists from all types of publications and media properties who are looking for sources with your expertise.
Sign up as a source and HARO will send queries from journalists to your inbox in batches throughout the day. If any of the queries is a subtle art to this and you may have to change your mindset in order to become a trusted source. You don’t do this by making their job easier. Get in the habit of putting these out at least once a month.
You can also build a little “newsroom” page on your website and archive these releases there for additional SEO and viewing. Amplify success The last piece of the system walks you through writing the press release. The site has a page for guidelines that help ensure you develop and submit a quality press release with a high chance of approval.
Cost: Free for up to three social media profiles. 7. Google Alerts You don't need fancy software to track your business's media placements and mentions — Google Alerts lets you monitor your presence online and find out where you appear on the web, what people are saying about you and how your PR campaigns compare to that of your search engine optimization efforts.
It has a quick and easy submission process, tips for writing effective press releases and has editors that review and approve every submission before it goes live. Simply sign up for a paid plan. PRLog lets you do a lot of things, like social sharing, automatic Twitter and Facebook posting, or embed widgets and code.
They also provide analytics for free, which is nearly unheard of, and allow you to see what search phrases are related to your inbox. Cost: Free 8. LinkedIn LinkedIn is a subtle art to this and you may have to change your mindset in order to get it. It’s never about you. Okay, if you have huge news, it could be, but how often does your business really have something blockbuster like.
If you’ve paid attention in the relationship building phase you know what this journalists writes about, the kind of stuff, the promotions, the new client, the new product, the new technique, the non-profit partnership kind of things. These are little news bits that may get a little local coverage, especially if you release them to your Chamber or local trade group, but the real point is to introduce story ideas that will be of interest to their readers first and involve your organization in some fashion second.
Few people,
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